CRO & A/B TESTING FOR SHOPIFY BRANDS

Your traffic is showing up. Your sales aren’t.

More ad spend won’t fix a leaky store. We find the friction between the first click and checkout—so you know what to fix, and why.

  • Fashion · Beauty · Wellness · Home Goods · Accessories

01 / THE CONVERSION GAP

A beautiful store can still lose the sale.

01

They don’t see the value.

Your product page lists features. Your customer still needs a reason to choose you—and proof they can trust.

02

The next click feels hard.

Hidden shipping costs. Unclear sizing. A clumsy mobile flow. Small moments of doubt become abandoned carts.

03

You’re changing things blind.

A new theme isn’t a strategy. Without funnel evidence and a testable hypothesis, you’re just moving the problem around.

02 / THREE WAYS TO MOVE FORWARD

Less guesswork. More checkout.

Start with clarity. Add conversion-focused design. Or build a testing habit that keeps paying off.

Plan 1 / Audit

The Corbeau Audit

A full conversion audit of your Shopify store with prioritized recommendations: specific fixes you can action on your existing site, no redesign needed.

What’s included

  • Kick-off call to align on goals and context

  • GA4 funnel analysis

  • Heatmap & session recording analysis

  • Competitive UX benchmarking

  • Full store walkthrough of every key page

  • Mobile & PageSpeed assessment

  • 25-40 prioritized findings, quick wins + strategic fixes

  • Full written audit report

  • 25-min Loom video walkthrough

  • 30-min follow-up call

Scope

Homepage, PLP, PDP, Cart & Checkout

Timeline

5 business days

Plan 1 / Audit

The Corbeau Audit

A full conversion audit of your Shopify store with prioritized recommendations: specific fixes you can action on your existing site, no redesign needed.

What’s included

  • Kick-off call to align on goals and context

  • GA4 funnel analysis

  • Heatmap & session recording analysis

  • Competitive UX benchmarking

  • Full store walkthrough of every key page

  • Mobile & PageSpeed assessment

  • 25-40 prioritized findings, quick wins + strategic fixes

  • Full written audit report

  • 25-min Loom video walkthrough

  • 30-min follow-up call

Scope

Homepage, PLP, PDP, Cart & Checkout

Timeline

5 business days

Plan 1 / Audit

The Corbeau Audit

A full conversion audit of your Shopify store with prioritized recommendations: specific fixes you can action on your existing site, no redesign needed.

What's included

+

Plan 2 / Audit + Design

Most popular

Audit + Figma Designs

Everything in the audit, plus conversion-focused wireframe designs in Figma, so your team or developer has exactly what to build, not just what to fix.

What’s included

  • Everything in The Corbeau Audit

  • Wireframe designs in Figma for all 5 key pages

  • 2 rounds of design feedback

  • Conversion rationale documented per design decision

  • Developer handover notes

  • Final design walkthrough call

Scope

Homepage, PLP, PDP, Cart & Checkout

Timeline

2-3 weeks

Plan 2 / Audit + Design

Most popular

Audit + Figma Designs

Everything in the audit, plus conversion-focused wireframe designs in Figma, so your team or developer has exactly what to build, not just what to fix.

What’s included

  • Everything in The Corbeau Audit

  • Wireframe designs in Figma for all 5 key pages

  • 2 rounds of design feedback

  • Conversion rationale documented per design decision

  • Developer handover notes

  • Final design walkthrough call

Scope

Homepage, PLP, PDP, Cart & Checkout

Timeline

2-3 weeks

Plan 2 / Audit + Design

Most popular

Audit + Figma Designs

Everything in the audit, plus conversion-focused wireframe designs in Figma, so your team or developer has exactly what to build, not just what to fix.

What's included

+

Plan 3 / Retainer

3-Month CRO Partnership

An ongoing CRO engagement with continuous testing: one experiment always running, compounding wins month over month.

What’s included

  • Kick-off with full GA4 & heatmap audit

  • Competitive UX benchmarking

  • 3-month A/B testing roadmap

  • 2-4 A/B tests designed & set up per month

  • Test monitoring and results analysis

  • Bi-weekly performance reviews

  • Monthly strategy call (45 min)

  • Slack access for quick turnaround

  • Implementation support, scoped per project

Scope

2-4 tests / month

Timeline

3-month minimum

Plan 3 / Retainer

3-Month CRO Partnership

An ongoing CRO engagement with continuous testing: one experiment always running, compounding wins month over month.

What’s included

  • Kick-off with full GA4 & heatmap audit

  • Competitive UX benchmarking

  • 3-month A/B testing roadmap

  • 2-4 A/B tests designed & set up per month

  • Test monitoring and results analysis

  • Bi-weekly performance reviews

  • Monthly strategy call (45 min)

  • Slack access for quick turnaround

  • Implementation support, scoped per project

Scope

2-4 tests / month

Timeline

3-month minimum

Plan 3 / Retainer

3-Month CRO Partnership

An ongoing CRO engagement with continuous testing: one experiment always running, compounding wins month over month.

What's included

+

Implementation support is available across all plans: we work with your team’s developer or bring one in. Not every store is ready for A/B testing; we assess your traffic and data before recommending a testing program.

03 / THE APPROACH

From “why?” to “here’s what’s next.”

01

We audit your store.

We walk the journey your customers take, from landing page to checkout, with your data as the starting point.

02

We find the friction.

We separate symptoms from causes. What’s creating doubt? Where are people dropping off? Which fixes deserve priority?

03

You get a clear action plan.

A prioritized roadmap with the reasoning behind every recommendation. No 80-page report that gathers dust.

Your next sale shouldn’t be a mystery.

Before you spend more to bring people in, find out what’s stopping them from buying. Let’s talk about your store.

No pitch deck. No pressure. Just a useful first conversation.